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From Hepburn to Daisies
By Raquel Lynne
I discovered Atlanta born Alexis Estrada’s fashion line while I was searching for boho-inspired, eclectic pieces. One pass through her website's gorgeous look book, and I had to reach out to Alexis to congratulate her on presenting pieces that will make every women feel sweet and sultry. Some of her nuggets from our exchange:
“I started designing clothing when I was a kid, practicing on my Barbies and dolls. After graduating from Georgia State with my degree in PR, I did some soul-searching. What I discovered was my desire to live the life I had always dreamed, and to do what I felt resonated within me: design clothing for women. With that goal, off I went to take classes in fashion design and marketing. My PR degree has really come in handy.”
“Women who wear my clothing will find the pieces easily transition from work to an evening with friends. Described as boho-elegant and mod, the pieces I design flatter every woman’s shape. Mix in with bold colors and prints, the wearer will boldly conquer her day looking fab. My inspiration comes from women, like my mother, who styled themselves impeccably in the 70’s and 80’s. I wouldn’t be representing my line well if I left out the Hepburn and Monroe era of dressing. That is represented throughout my line as well--what I call modern fashion with an era flash.”
“My dream? To design for Jennifer Lawrence and the women who grace the red carpet. From maxis and daisies for play, to red, pink and black for evening wear, I want to dress women to be fearless and confident. My advice to women is to dress in a manner that makes you happy and comfortable. Have fun with color and prints.”
Speaking with Alexis was refreshing—her dynamic personality and positive attitude reflect in her designs. You can shop Alexis Estrada’s Spring and Fall collections on her website and social media sites. For inquiries, and to have her personally design something for you, too, you can email her.
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