i.e. and Richmond's "Creative Class"
i.e. (which stands for innovation excellence) was launched in June 2011 and works to celebrate art and culture by encouraging and supporting creative entrepreneurs. This organization focuses on the "Creative Class," a term used by Richard Florida in his article “The Rise of the Creative Class.” According to Florida, Richmond will see a 17.5 percent increase in creative-type jobs in the next few years. i.e.’s goal is to further this due increase by holding helpful events and partnering with local businesses. The founders want to “attract and retain the best and brightest people and companies to Richmond.”
i.e. is currently holding the Entrepreneurial Trilogy, a “series of events designed to find Richmond’s next best start-ups.” The final event, sponsored by Tumblr, will occur in June of 2012 during which the best up-and-coming business will be chosen by a panel of judges. On March 27, an event called Patent Powerhouse will be occurring, a free event hosting property attorneys and local businessmen speaking on protection of one’s ideas.
Listed by Richmond.com as one of the most hopeful aspects of the city’s future, i.e., though still a fledgling enterprise, is just getting started – along with Richmond.