The Unicorn Queen Waves Her Lipstick Wand
On June 25 and 26, 2011 the International Makeup Artist Trade Show, the event that tickles the fancy of all makeup fans, took place in Pasadena, California. The IMATS features several lines of makeup, from popular brands to those just starting their journey. The turnout was made up of attendees young and old, and new and returning, but their fascination with novelty makeup was all the same.
This year the fairly-new brand Lime Crime by Doe Deere was put on display. The brand is composed of fantasy-wear that is very ladylike with eye-catching qualities. The creator behind it all, Doe Deere, was happy to step away for a few moments and update Quail Bell on their latest success and updates for the future.
Well, this is our second day and the first has been crazy busy! It was amazing fun though and we sold out of a bunch of products.
What would you say is your best-selling product here?
Yesterday’s was the Eye Shadow Helper, which is an eyelid primer for eye shadow. What it does is it makes your eye shadow waterproof for 24 hours, so you can swim and you can have water splashing in your face—it’s going to stay crease-free and perfect all day. I would say this community is very eye shadow-centric, so that is why they really took to the Eye Shadow Helper. We just sold out of those immediately.
Is this your first time here at IMATS?
It is! First time. We just got launched at Naimie’s Beauty in Valley Village and they just brought us along.
What other booths have you visited and enjoyed?
I’ve seen absolutely everything. I spent the time yesterday just walking around. You know, I saw some familiar favorites as well as some new brands.
What would you personally recommend?
The stuff that I like…There was a new brand, just around the corner, called Senna. I really liked their display and purchased a couple eye shadows. They seemed originally unique to me because they had colors that no one else did. It’s new and I’m pretty sure they’re young and I just loved it.
What is it that inspires your products?
We have the three F’s: feminine, fantasy, and free. Everything that we do has to fit that description. Our mascot is the unicorn and our favorite color is purple, so we are very whimsical and fantasy-driven, but at the same time we are still fashion. So when we do a mint-green lipstick, it’s not done to irritate anyone. It’s done to express something, something beautiful, feminine, and still girly.
What is up next for Lime Crime and Doe Deere?
We are working on a bunch of new products for a fall release. We have more lipsticks coming out, that’s for sure! We’re still very young, only two and a half years old so it’s already been a hell of a ride for us.
Originally posted July 25, 2011.