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Marc Jacobs Chooses Badly with Miley
By Sidney Shuman
Miley Cyrus is the new celebrity face for Marc Jacobs’ Spring/Summer 2014 advertisement campaign. Pictures slowly began leaking last week. Marc Jacobs’ preferred photographer, Juergen Teller, refused to shoot Cyrus for the ads. Instead, David Sims did the photography, making the photos much darker and more intense than a typical Marc Jacobs ad. These ads feature impeccable clothing with interesting shots, but my question is: Why Miley?
Miley Cyrus and I are one month apart in age. Listening to her in interviews talking about her music and what it means to her along with her perception of fame is nothing less than infuriating. She speaks of herself as a character whilst simultaneously wishing to give a vulnerable, genuine impression. Her lack of charisma and professionalism comes off as sloppy and portrays a lack of passion in her work. Women my age have a hard enough time trying to be taken seriously. We do not need a young woman aimlessly throwing herself at whatever will get her publicity, and we certainly do not need her all over fashion magazines telling us she is the ideal representation of a brand.
I am an avid fan of Marc Jacobs and seeing her becoming a style icon due in part to his advertisements makes me uncomfortable. I see a style icon as someone with grace and confidence, along with intelligence, passion and eloquent words to back up their aesthetic choices. They need to teach the public that clothing extends their personality and that clothing is not shallow. Miley Cyrus does just the opposite in the way she presents herself. Her personality and style both come with an expiration date. This makes Marc Jacobs look like a short-term thinker in terms of brand personality and the absence of Teller should have weighed heavier on the designer than it did.
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