How to Start a Home Business That Supports Your Writing
The book reading community is quite big, and what is particularly popular is the pastime of going to bookstores or stationery stores to buy candles or other accessories that will help transform their home or reading space. It is for this reason that the biggest bookstores have a home section because it can encourage people to come inside and buy something even if they are not voracious readers. You can make the same principles apply to you, even without having a physical store.
By starting up your own business that compliments your novels, short stories, or poetry collections, you can actually sell more of both and increase your chances of being able to do this full-time.
Start with Your Brand Identity
The type of genre you write in is a great place to find your brand identity. Are you interested in quaint stories that say something about the human condition? Are you a true romantic? Are you witty? The genre you are best at and write the most in should carry on in theme for what you sell. Romance writers could sell items that are pink and dainty; humor writers could opt for an art deco theme, and so on.
Create a Set of Products
Once you know what your store is about, it’s time to create your products. You don’t even have to necessarily create everything yourself, either. Contact your friends, or even other sellers online and see if they are willing to collaborate with you to create a set of products for your store.
Marketing Materials
Once you have the backbone of your business set, it’s time to create the marketing materials or branding. This means having your logo in addition to product photography and marketing strategies in place and may involve having custom label sheets so that you can create uniform and beautiful product packaging that will promote and represent your items and brand. Never underestimate the power of great branding, from your logo to the labels, to even what you send it in.
Create Your Online Presence
Once you have everything set up, it’s time to create the face of your company. You will want to set up a website that has a strong e-commerce platform and one that will help you display both the information you want, but your products beautifully. Once you have this website, start some social media accounts for your business. The more you engage with users and make friends, the more buyers you will have. You will need to focus first and foremost on giving out excellent customer service because word-of-mouth marketing will be yours and your business partners’ best chance at becoming a success.
By combining your writing and your publications with a series of products inspired by your work you can increase your sales substantially. It will allow you to sell more items, get your name out there, and advertise your books at every turn. Become a big enough success, and you could achieve your dream of quitting your job and taking on writing and managing your store full time.
The type of genre you write in is a great place to find your brand identity. Are you interested in quaint stories that say something about the human condition? Are you a true romantic? Are you witty? The genre you are best at and write the most in should carry on in theme for what you sell. Romance writers could sell items that are pink and dainty; humor writers could opt for an art deco theme, and so on.
Create a Set of Products
Once you know what your store is about, it’s time to create your products. You don’t even have to necessarily create everything yourself, either. Contact your friends, or even other sellers online and see if they are willing to collaborate with you to create a set of products for your store.
Marketing Materials
Once you have the backbone of your business set, it’s time to create the marketing materials or branding. This means having your logo in addition to product photography and marketing strategies in place and may involve having custom label sheets so that you can create uniform and beautiful product packaging that will promote and represent your items and brand. Never underestimate the power of great branding, from your logo to the labels, to even what you send it in.
Create Your Online Presence
Once you have everything set up, it’s time to create the face of your company. You will want to set up a website that has a strong e-commerce platform and one that will help you display both the information you want, but your products beautifully. Once you have this website, start some social media accounts for your business. The more you engage with users and make friends, the more buyers you will have. You will need to focus first and foremost on giving out excellent customer service because word-of-mouth marketing will be yours and your business partners’ best chance at becoming a success.
By combining your writing and your publications with a series of products inspired by your work you can increase your sales substantially. It will allow you to sell more items, get your name out there, and advertise your books at every turn. Become a big enough success, and you could achieve your dream of quitting your job and taking on writing and managing your store full time.
