Blog: Throwing a Re-Launch Party: A Collective Artist Guide

​Throwing a Re-Launch Party: A Collective Artist Guide

Photo Credit: Pxfuel.com

​Once lockdown is all over, businesses around the world around will need to re-open. For artists, the best way to do this is with a re-launch event. Get people into your studio doors and get them buying all the beautiful art you and your fellows have made during this time. This applies to artists from all walks of life. Painters, sculptures, writers, gardeners – you name it!

People are going to be so eager to get out there, and hosting a launch event that will bring together your local community of artists and the public alike is a great way to get the ball rolling again. Boutiques, collectives, groups, and organizations can all benefit from following this guide to plan and throw your own successful re-launch party: 

1. Have a Goal in Mind 

The first step is to have a goal in mind. Do you want to sell more products? Get people subscribing to your newsletter? Bring in more artists or members? Sell tickets? Try to stick to one or two to keep your event focused. 

2. Be Creative with the Venue 

A lot of businesses will be sleepily waking up and eager to get customers into their doors. You can likely make a deal with a café, for example, and start hosting a series of poetry events, for example. Work together, especially if you cannot afford to simply hire their venue. 

For example, you can sell tickets to the event that include the price of a drink and pastry, which goes directly to the café. They, therefore, have the financial benefit of getting your guests into their store and will benefit when people inevitably go for another drink or treat. 

You could also set a price. If your guests don’t rack up a tab on their own that covers that price, you will need to pay the difference. It’s a risky option, but if you know you can organize popular events, it’s a good way to get a free venue. 

3. Know Your Audience 

Know your audience and gear the event around them. For those looking to host a party to reignite your infamy among your community, then organize a party. Book a great musician like Dertee to highlight your event. Work with local businesses to showcase their food and drink. Bring artists and the public together, and transform a business interaction into a fun-filled party. 

You will need to make sure that the event in question has elements your demographic enjoy. The younger crowd loves a launch party that offers music, drinks, and the opportunity to meet people. Older guests might prefer a more subdued night. 

4. ​Double Your Reach 

Even if your event is free, have tickets. This way, you can have them sign up for your newsletter, where you can then sell services, future ticket events, and products to them directly. Re-launch events are great for getting attention and boosting your business, but you want these events to go further. Make sure the connections you make result in real leads and sales for yourself and any artists you represent.