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6 Tactics to Help Keep Your Customers Coming Back for MoreCustomers can be very fickle creatures, and it doesn’t take much to send them looking for the door. The modern world of business is a very competitive one, and you’ve got to do everything you can to make your business stand out from the crowd. A common mistake businesses make is to concentrate all their efforts on attracting new clients, leaving existing customers out of the equation. Little do they realize that return customers are the lifeblood of a business and have the power to be ambassadors for your organization. Here are some ways you can keep them on board so that they are beneficial to the success of your business. Keep in Touch Once you’ve got a customer, you want them to think of you the next time they need a product or service you offer. How do you do that? By keeping in touch and making sure your brand name is always on their mind. You’re competing for their attention amongst thousands of other businesses and a million and one other distractions. Reach out to your customers from time to time and let them know you’d appreciate doing business with them again. Keep the Experience Fresh and Relevant You have to give your customers a reason for them to want to shop with you again. Otherwise, they’re going to look elsewhere. Don’t sit on your laurels and think you’ve done enough to keep them interested. Continuously look for ways to improve the customer experience and your offerings and don’t forget to keep them informed of everything new. Surprise Them It’s not very often someone does something that goes above and beyond your expectations, but when it does happen, you’re likely to be left feeling excited. It’s going to be something you’ll want to share with others as well. It doesn’t take a lot. Offer your regular customers a special gift on their birthday or reward them by giving loyalty discounts or extras. Listen Sometimes this step can be a painful one because you might not like what you hear. It is, nevertheless, important because it can help improve your business. Don’t just pay attention to their feedback. Be proactive and ask them what they think first. Send out surveys and ask for their opinion and act on the information they provide. Show Your Appreciation All it takes is a simple thank you when doing business in person. If you want to take it one step further, you can send a thank you note or a special reward such as a custom magic 8 ball. Offer Instant Gratification Incentivizing their visits to your store is one of the best ways to bring people back. Give them instant gratification by issuing a promo code, discounting their next purchase, BOGOF offers, or offering some kind of membership where they receive regular discounts. The aim of this kind of strategy is to make them feel they’re getting rewarded or receiving something of value. Make sure your customers’ overall experience is the best one possible, and it’s far more likely they’ll return in the future. CommentsComments are closed.
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