La fée verte
By Julie DiNisio
QuailBellMagazine.com
QuailBellMagazine.com
At first glance, I was completely unsure of what this unsettling green creature was. The jury was still out until I did a little research behind the meaning of this 1906 advertisement. Created by famous Italian poster artist Leonetto Cappiello (a forerunner of modern advertising), this image is actually quite famous. Advertising Maurin Quina, a once popular French brand and type of liquor, the green sprite represents absinthe which was often referred to as la fée verte (the green fairy) in French literature. Would it coerce me to purchase the product? I'm not so sure. But there must be a reason Cappiello's design has been an icon in advertising for over 100 hundred years.
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